Traffic arbitrage – what is it and why is it needed in the gambling business
To know whether the online gambling business is efficient, you can apply KPI metrics. For iGaming, the primary indicator of success is the high casino traffic level, meaning that a decent number of gamblers are visiting and depositing at the website. Traffic arbitrage is the profit both casinos and third parties, or webmasters, can make by attracting more customers.
What are this niche and the basics of operation?
The core of the traffic arbitration in the gambling niche lies in the affiliate programs. They mean the cooperation between the gaming platforms and third parties, or webmasters, who have the tools to attract more gamblers to the gaming website.
This cooperation is organized according to the following schemes:
- CPA (Cost Per Action) – this means the webmaster will benefit from every person registered at the website. The quality of the users attracted is not counted, which is less beneficial for the gaming platform holder!
- CPL (Cost Per Lead) – the webmaster earns from the deposit made by the user. Usually, it covers the initial deposits only. But some agreements include every single cash-in!
- RevShare – the arbitrator or webmaster earns a fixed share from the casino income!
Webmasters often prefer the first two schemes. In contrast, the gaming platform owner gains more profit with the RevShare plan. When it comes to creating the affiliate program, it is significant to develop several options, beneficial both for the gambling area and arbitrator.
The target audience you really need
Before you succeed as an arbitrator or gaming website holder, you need to realize who your target audience is.
First of all, these are not people who say things like «gambling what is it», but those who are into Internet gambling mainly for fun. Your target users are people of a steady and good income who sees gaming as a way of entertainment, but not income. The latter will be very careful with stakes and deposits and won’t bring much profit. Remember to exclude addicted gamblers, underaged, or any kind of scammers. They all will bring only problems but not profit.
Where to start to succeed in the end
If you wonder about traffic arbitrage where to start, here some simple steps for you:
- Select the affiliate casino program. Opt for reputable platforms only!
- Explore their cooperation proposals. Choose the more beneficial ones (CPA or CPL are better for arbitrators)!
- Decide how you will deliver the new users to the affiliate platform (contextual advertising, traffic from social networks, organic traffic, and more)!
- Collect profit!
Remember to study all the points carefully before you claim any agreement with the casino website. Get ensured that you are to get benefits but not losses.
Sources for gambling topics and traffic
Gambling arbitrage may become your main source of earning money in the iGaming sphere. But you need to have what to offer to the casino holder before you opt for cooperation. No matter whether you choose to bring new users to the gaming space via contextual advertising, social networks, or organic means, you need to understand how it all works and what issues may occur.
Contextual advertising – easy and fast
One of the best ways to benefit from gambling affiliate programs is to use context ads. They are short slogans, pictures, or videos placed on different websites by the webmaster. They are designed to catch the website visitor’s attention and lead him to the online casino website. The user clicks and deposits, and both the arbitrator and casino holder earn from that.
Traffic from social networks – the trendy mean
The efficient place to promote any kind of business, counting online casino, are social media platforms. This means that you can place links, banners, videos on social media to attract more users to the casino.
Still, often the direct advertising through social media may be banned by the local legislation. So, you will need to find different ways to promote the relevant content. For example, you can create stories about your achievements in the affiliate gaming area and attach the link to it.
Organic traffic (organic) – high-quality audience
The best earnings on traffic are delivered from an organic audience. This means you promote the affiliate platform via different search engines.
You need to create the website with related content first or the related content on already existing sites. Then, the appropriate specialists will promote the content to appear in the first lines of the search engines so that the target audience will visit the exact page and go to the affiliate casino then.
This is the best method to attract a qualitative audience, who will deposit more and stay with the gaming platform longer. Yet, it is necessary to invest time and money first. You also need to mind the legislative prohibition and exploit cloaking methods to promote the gaming area.
Traffic arbitration in the gambling business is a perfect way to earn good money both for arbitrators and casino holders. This is not some sophisticated science, but some essential marketing and business principles you need to follow to earn from the affiliate program no matter what side you are on. So, learn more and attract traffic to your own casino or your affiliate casino with no hurdles.